role
retouching & artworking
Whilst undertaking multiple freelance projects with Burberry London I worked with the visual merchandising team on global guidelines for retail displays including in-store and window designs. My role included liaising with the photographer in order to be provided with individual product shots of garments, accessories and shop fixtures. After reporting to the department's art director I then executed my strong artworking skills to composite the individual images into retail renditions to communicate product selection, placement, display type and shop fittings.
Visualising the art director's ideas so that they could be easily understood by each store was paramount. Photoshop retouching and compositing techniques required careful consideration of perspective, shadows and highlights in order to achieve realistic renditions of retail displays. Vector drawings of products were also required to be edited and incorporated into the layouts.